Convention WORLD OF TRADE KAZAKHSTAN | EXIM EXPO
21st THE WORLD OF TRADE CONVENTION KAZAKHSTAN
INTERNATIONAL CONGRESS OF RETAILERS AND SUPPLIERS
May 13-15, 2025
ALMATY, KAZAKHSTAN

Traditional meeting of 100+ leading retailers from the CIS
countries with the best suppliers of goods, technologies and equipment for modern retail.

  • Congress of Eurasian Trade Kazakhstan
  • The World of Trade Purchasing center — B2B
  • Exhibition of goods, equipment and technologies
  • Excursion to leading retail chains of Almaty

The World of Trade Convention is the main event of the trade industry, which brings together retail leaders from Kazakhstan, Russia, the CIS countries and far abroad.

Every year, the Convention brings together more than 500 participants: business owners, top managers, general directors of retail chains, manufacturers and distributors. The audience that makes strategic decisions and seeks promising solutions for business development.

What awaits the participants of The World of Trade Convention?

The World of Trade Convention has been the unique professional trade congress in the CIS for 12 years, more than 100 heads of retail companies from 9 CIS countries and more than 100 leading manufacturers, suppliers of the best solutions and equipment for retail, goods and services for retail meet in a closed format.

ON THE AGENDA OF THE 21ST WORLD OF TRADE CONVENTION
  • Eurasian Trade Congress: dialogue sessions with heads of CIS retail companies
  • World of Trade Exhibitions: Hypermarket Exhibition and Exhibition of Technologies and Equipment for Retail
  • World of Trade Purchasing Center: 10 hours of B2B negotiations between retailers and supplier
  • Excursions to retail chains in Almaty, joint business lunches, friendly dinners, activities at the Convention in a comfortable environment among your own and the best!

The main advantage of The World of Trade Convention is the establishment of direct connections with potential partners and increasing the trust of key market players.

Suppliers of food and non-food products at The World of Trade Convention gain access to a wide audience of key buyers ready for direct negotiations. This is an opportunity to present products on realistic shelves of the sales area at The World of Trade Purchasing Center, conduct negotiations, conclude profitable contracts and enter new markets.

Convention Reviews and interviews with participants here.

REGISTRATION FOR THE CONVENTION IS OPENED

THE BUYERS ON THE WORLD OF TRADE CONVENTION IS INTERESTING IN:

  • Food manufacturers (all areas)
  • Household goods, repairs, gardening
  • Children’s goods
  • Other non-food (cotton and paper products, household chemicals, personal hygiene products, tableware, home textiles, goods and feed for animals and others)
  • Equipment and inventory for own production in retail, for hotels and restaurants
  • Trade, cash register, warehouse equipment
  • Packaging equipment
  • Raw materials for the food industry
  • And other categories

The Convention’s business program brings together the best experts in international trade, major retailers and manufacturers, government officials and independent experts every year to discuss current industry issues, make joint decisions and agree on goals for the coming year.

PRESENT YOUR PRODUCT ON THE SHELVES OF THE HYPERMARKET
THE WORLD OF TRADE KAZAKHSTAN 2025!

THE WORLD OF TRADE HYPERMARKET – is a stylized store with a very wide range of products, built from real retail shelves on the place of The World of Trade Convention.

This format is convenient because 100% of the Convention buyers see the product immediately, as it is presented on the retail shelf, get acquainted with the packaging, label, and product range. Nothing distracts the attention of the buyers, it is focused only on the product and the manufacturer.

The exhibition in the format of the “Convent Hypermarket” has secured its uniqueness over several years in that:

  • Buyers see the product immediately on the retail shelf
  • Enormous budget savings by presenting the product on a ready-made rack, as opposed to building expensive stands at exhibitions
  • To fill the retail shelves on the rack, 1-2 suitcases of products are enough
  • Advertising booklets, catalogs, business cards can be placed on the racks and tastings can be held
  • You can place a branded frieze, install branded flags or stoppers
  • All questions about the product with buyers can be discussed right on the spot
  • It is convenient to use product samples during the work of the Purchasing Center
  • During a coffee break, lunch, familiarization with the product also continues, since cocktail tables are located in close proximity to the shelves of the Convent’s Hypermarket
  • You can use product dummies if all the refrigerated display cases in the Convent exposition are occupied
  • All our retail and distributor partners have long appreciated this format of product presentation and like to conduct excursions along the shelves!

TAKE PART IN B2B NEGOTIATIONS OF THE PURCHASING CENTER
WORLD OF TRADE KAZAKHSTAN 2025!

The World of Trade Purchasing Center is a unique format for meetings of suppliers and retailers throughout the CIS. 100+ leading retailers and distributors from different CIS countries are invited to the negotiating tables at the same time in one room to negotiate with suppliers. You can choose any invited retailers and conduct bilateral negotiations with them. 50% of buyers from Kazakhstan and 50% of buyers from other countries take part in THE WORLD OF TRADE KAZAKHSTAN Convention.

PROFESSIONAL EXCURSIONS TO RETAIL CHAINS

Excursions to the retail chains of The World of Trade Convention are one of the most significant events for all participants of The World of Trade Convention. Only top managers of leading retail chains lead the excursions, and all participants of the excursion ask their direct questions.

All excursions are held at a professional level with preliminary organization.

REGISTRATION FOR THE CONVENTION IS OPENED

RETAILERS - PARTNERS OF PREVIOUS YEARS

Strategic partners of the World of Trade (co-organizers)

FEEDBACK
Feedback from participants.
PREVIOUS EVENTS