MISS RETAIL KAZAKHSTAN

Goals of the competition:

• Draw public attention to the industry, reflect a positive image of retail.
• To form value oriented guidelines for retail employees.
• Raise the importance and prestige of labor in the sphere of modern trade.
• Create unique PR-communication opportunities for participating chains.
• To develop a creative approach to work processes among employees of retail chains.
• To create an image of a modern woman in business through the ability to combine beauty, tenderness and professionalism in work processes.

Objectives of the competition:

• To choose a girl who is the symbol of female attractiveness and professionalism, who will become the face of her brand and modern retail in general.
• To form a circle of finalists who will help their companies to increase customer loyalty by participating in the Competition.
• To set high standards of communication skills and professional knowledge for employees of retail chains.
• Support the spirit of competition in the industry, motivate and unite employees of retail chains around the support of their nominees.
• Demonstrate their personal and leadership skills.